Privacy Policy

Effective Date

Effective Date: 10 Dec 2025
Last Updated: 02 Mar 2026

1. Who We Are

Full Circle EMS Fitness (“we”, “us”, “our”) operates EMS fitness studios in the UAE and provides services through our website, forms, and WhatsApp communication channels.
If you have any questions about this policy, contact us:​

2. What Data We Collect

We may collect the following personal data when you use our website, enquire, or book a trial:

  • Identity & contact details: name, phone number, email address
  • Booking details: preferred branch, preferred date/time, program interest
  • Fitness-related details you provide voluntarily: goals, experience level, and any relevant notes you submit through forms
  • Technical data: device type, browser, pages visited, approximate location (from IP), and usage data collected through analytics and cookies (if enabled)

3. How We Collect Data

We collect data when you:

  • Submit forms (e.g., trial booking, contact enquiry, corporate enquiry, careers)
  • Contact us via WhatsApp or other messaging channels
  • Call or email us
  • Browse our website (through cookies/analytics where enabled)

4. Why We Use Your Data

We use your data to:

  • Respond to your enquiry and provide information you request
  • Confirm and manage trial bookings and appointments
  • Provide customer support and service updates
  • Improve our website and user experience (analytics)
  • Send offers, reminders, or updates only if you have opted in (where required)

5. Legal Basis and Consent

Where required, we process personal data based on:

  • Your consent (e.g., marketing opt-in, non-essential cookies)
  • Service necessity (to respond to enquiries and manage bookings)
  • Legitimate interests (to improve our services and communications where permitted)

UAE personal data protection requirements apply and individuals may have rights over their data (access, correction, deletion, etc.). (U.AE)

6. Sharing Your Data

We do not sell your personal data.

We may share limited data with service providers who help us operate, such as:

  • Zoho (Zoho Forms / Zoho CRM) for form capture and customer management (zoho.com)
  • Messaging providers used for WhatsApp communication and automation (e.g., Picky Assist or similar platforms)
  • Analytics providers (e.g., Google Analytics) for website performance measurement (Google Help)

These providers are expected to protect your data and use it only to provide services to us.

7. International Transfers

Some service providers may process data on servers outside the UAE. We take reasonable steps to ensure appropriate safeguards are in place when data is processed internationally.

8. Data Retention

We keep personal data only as long as needed for:

  • Bookings/enquiries and customer support
  • Legal/compliance needs
  • Internal reporting and service improvement​ When data is no longer needed, we delete or anonymize it where practical.

9. Your Rights

Depending on applicable laws, you may have rights to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (subject to legal requirements)
  • Object to or restrict certain processing
  • Withdraw consent (e.g., marketing or cookies)

To make a request, contact us using the details above. The UAE PDPL also recognizes a range of data subject rights. (DLA Piper Data Protection)

10. Cookies & Analytics

Cookies

We may use cookies and similar technologies to improve site experience and measure performance.

Google Analytics

We may use Google Analytics to understand website traffic and usage. In some regions/laws, consent is required before using non-essential analytics cookies. (Google Help)

Cookie Preferences

You can manage cookie preferences through our cookie banner/settings (where enabled) and through your browser settings.

11. Marketing Messages

If you opt in to receive promotions, we may send you marketing updates via email/WhatsApp.​

You can opt out anytime by:

  • replying “STOP” on WhatsApp, or
  • using an unsubscribe option (where provided), or
  • contacting us directly.

12. Security

We use reasonable administrative and technical security measures to protect personal data, including restricting access to authorized staff and using secure service providers.

13. Children’s Privacy

Our services are intended for adults. We do not knowingly collect personal data from children without appropriate consent.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

The “Last Updated” date above will reflect changes.